Flat Gray Is Out, Depth and Richness Are In: Color Expert Shares 5 Roofing Color Trends
- Nature-inspired roof colors, like forest green and sage green, are emerging as homeowners seek stronger connections to the natural environment.
- Roofing color trends for 2026 are moving away from flat, light and blue-based grays in favor of charcoal, ultra-deep grays and warm-toned grays.
- Rich earth tones, including weathered wood, chocolate brown and rustic brown-gray blends, are increasingly favored over lighter tans and traditional beige roofing colors.
- Homeowners are embracing bold roofing choices, including onyx black, deep navy and burgundy, while multi-tonal color blends and textured roofing designs continue to outperform flat, monochromatic looks.
HOUSTON (July 27, 2026) – The roof is one of the most dominant, visible elements of the home, so its color makes both a first impression and a statement. Since roofing can’t be switched out on a whim, it’s not subject to color trend shifts as frequently as other areas of the interior and exterior, but preferences do evolve over time as a reflection of times and tastes.
So, what roofing colors are gaining momentum this year, and which are beginning to fade? DaVinci Roofscapes®, a division of Westlake Royal Building Products™ (Westlake Royal), a Westlake company (NYSE: WLK), checked in with international color expert Kate Smith of Sensational Color to uncover what colors she expects will grow and decline in popularity.
1. Nature-Inspired Greens
In what Smith calls “a major breakthrough,” tastes are moving away from the gray-dominated market of recent years to forest greens and sage greens. Mirroring broader home exterior trends, this shift reflects consumers’ growing desire to create harmonious connections with natural landscapes.
2. The Evolution of Gray
Gray still has a place, but in new ways. “Homeowners are moving away from the ‘Builder Gray’ that dominated the 2010s, and blue-based grays are reading as cold, flat and dated,” Smith said. Instead, charcoal and ultra-deep grays are replacing lighter grays as the dominant neutral tone. Meanwhile, warmer-tone grays provide an alternative to cool blue-grays like pewters or grays with purple undertones.
3. Warm, Rich Hues
Depth and warmth are dominant features among both neutral and earth tones. Very light or bright traditional colors have fallen out of favor, and standard beiges and tans are losing ground to deeper, richer options, such as rustic brown-gray blends. Weathered wood, chocolate brown and deep brown are replacing light brown. For those still wanting something lighter, muted browns like driftwood bring a sophisticated, minimal appearance.
4. Bold Colors
Many homeowners are seeking distinctive character to set their homes apart, and they aren’t afraid to go dark to do it. Midnight and onyx blacks are increasingly popular for modern aesthetics. Deep navy is gaining acceptance for those who want drama and depth without the heaviness of pure black, and burgundy/red tones are also popular.
5. Visual Texture Is In
Monochromatic roofs without dimension or texture are declining in popularity. Instead, homeowners are turning to architectural blends with multiple tones that add visual interest from every angle.
Designers, contractors and consumers can see how these colors and other trends look on their own projects by using Westlake Royal’s Design Canvas™ tool.
To learn more about DaVinci Roofscapes composite roofing, visit the DaVinci Roofscapes web page.
About DaVinci® Roofscapes
Industry-leading DaVinci Roofscapes captures the authentic look of real cedar shake and natural slate in each of their composite roofing tiles. Made of virgin resins, UV and thermal stabilizer, plus a highly specialized fire retardant, each tile resists impact, fire and severe weather. They also defy insects, rotting, fading and splitting. Available in dozens of colors, the composite tiles are backed by a Lifetime Limited Material Warranty. DaVinci Roofscapes is a brand of Westlake Royal Building Products™.
About Westlake Royal Building Products™
Westlake Royal Building Products USA Inc., a Westlake company (NYSE: WLK), is a leader throughout North America in the innovation, design and production of a broad and diverse range of exterior and interior building products, including Siding and Accessories, Trim and Mouldings, Roofing, Stone, Windows and Outdoor Living. Westlake Royal Building Products manufactures high quality, low maintenance products to meet the specifications and needs of building professionals, homeowners, architects, engineers and distributors, while providing stunning curb appeal with an unmatched array of colors, styles and accessories.
For more information, please visit WestlakeRoyalBuildingProducts.com. Follow us on LinkedIn and Instagram and “Like” us on Facebook.
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Media Contact:
Katy Tomasulo
katy.tomasulo@planitagency.com
Wendy Bruch
wbruch@davinciroofscapes.com
